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| Our map case (804) looking fantastic. But how did we get the shot? |
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| The original idea for the shot |
Dave Willis, the photographer we commissioned, tells us how he made our map case, which could have been a boring run-of-the-mill composition like the one on the right, into something far more exciting and vibrant.
"Map cases are great products that we all use.
Product photos can be a challenge but we used a combination of location, unusual camera angle and some creative additional lighting to do the product justice.
The Kaituna map case is waterproof to 5 meters so we took in the river and got it wet! Then we made it big and bold with a wide angle lens to make it the centre of attention.
We added some off-camera flash to brighten it up and add some highlights, and placed a person in the background to add the human touch.
The combination of authentic location, environment, creative lighting and attention to detail has resulted in a shot that shows off the product and gives a feel for how well it does it's job."
To read the full article on this photo-shoot along with equipment notes and technical details visit the Aquapac-sponsored NASOP website
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| Dave lining up the actual shot |